ITP-Shopify Store - Assignment 5 - Storefront Design and Customer Experience

1 Homepage Design Improvements

The Milo’s Bakery homepage was redesigned to immediately communicate the brand story and guide customers toward products. The improved homepage includes the following sections in order:¹

1. Hero banner — Full-width image with the store tagline “Baked with love. Made for dogs.” and two call-to-action buttons: Shop Now and View Gift Boxes
2. Brand introduction text — A short two-sentence brand story explaining what Milo’s Bakery is and who it is for
3. Featured collections — Three collection tiles linking directly to Core Biscuits, Bundles & Gift Boxes, and Seasonal & Functional
4. Bestselling products — A four-product grid featuring the Paw Biscuits, Banana Biscuits, Mix Plate Sampler, and The Full Milo’s Experience
5. Brand values section — Three icons with short captions: Organic Ingredients, Dog-Safe Always, and Made with Love
6. Email signup banner — A simple email capture section with the prompt: “Be the first to know when new flavors drop.”

1.1 Homepage Screenshots

Before — Default Theme Homepage: